Imagine tamagotchi had a strava
Once you get a Mebot, your steps will help you level up your character higher. You can also acquire a plot of land in Land42 allowing you to compete with other players in fitness competitions and win prizes.
As you level up your character through steps and exercise, you can decide to breed your Gen-0 Mebot (limited 9,999) into Gen-1 Mebots. Nurture your Babybots, raise them to maturity and their unique, next generation characteristics will be revealed.